MyWebCareer Blog

The Power of Keywords in Your Online Profile

Somewhere out there is a hiring manager or recruiter looking for someone to fill a position for which you’re the perfect fit. They go online and research and research to no avail. You’re there, but miss each other because your online profiles don’t pop out. They can’t find you.

If you’re in the middle of a job search, you must become familiar with the keywords and phrases that best align with your target profession, role, and industry. You should include these keywords and phrases in your job search documents, both online and offline. These documents include your social networking profiles, online resumes, personal blogs, and websites.

Why? Recruiters and hiring managers use keywords to find candidates online. Whether they access a resume database on a job board like, use the Advanced Search function on LinkedIn and Twitter, or even a search engine like Google, they leverage position specific keywords and phrases to narrow down their results and target the best candidates.

Keep in mind, when you apply for jobs online and upload your resume, your application and attachments often go through a computerized screening process that does the keyword searching electronically. That may be why you never hear back if you simply mass post/send resumes out without taking a good look at the description.

Here are but a few tips to help you make the most of your profiles and resume and help get you noticed.

Be Authentic

Regardless of the keywords and phrases for your desired position, you should present yourself in an authentic, honest manner. Choose the verbiage that best matches your unique and impressive qualifications, experience, training, and education. They should relate to the position.

Don’t Overlook Profiles

LinkedIn is one of the first place recruiters go to look for qualified candidates. Make sure to include keywords, skills, and qualifications from your resume on your profile. The same goes for your Facebook and Twitter profiles. Don’t miss an opportunity to make an impression. Make sure you have all your bases covered.

Identify the keywords and phrases that align with your goals. If you are looking for a new job, find out what keywords recruiters and hiring managers use to source candidates with your set of skills and qualifications.

Create a Word Bank of Keywords

Prioritize and create a list of 10 to 20 of the most important keywords. If you’re a career coach, your keyword list might include “resume,” “resume writing,” “interview,” and “cover letters.” Use keywords from the job description and job posting in your profile or resume. These are words that will most likely be used by recruiters to search for on job boards or the company’s applicant tracking system. Have a list of them ready and pick what you need when appropriate.

Be Consistent

Insert the appropriate keywords throughout your profiles. Include the keywords without using heavy or fancy vocabulary, creating run-on sentences, or repeating words too frequently. You want your language to sound natural. Also, please don’t use jargon or SAT words. They’ll make you sound pretentious.

Search It Out

Test the success of your profile keyword additions. Use the search functionality within the social networking websites and popular search engines like Google and Yahoo, and see where your profile lands within the search results. Make edits to your profile as appropriate.

How else do you use keywords to leverage your online profiles?

Posted in Career Brand, Facebook, LinkedIn | Leave a comment

What Does Your Career Score Mean?

Technology has revolutionized the way jobs are found. Social media profiles are the new resumes, and you need to be able to “sell” yourself. Establishing credibility and visibility in your field—whether you’re looking for a job or not—is essential to building beneficial relationships and elevating your online presence.

According to, “One in five employers use social networking sites to research job candidates, and close to 59% of them are influenced by your online presence.”

You already have a personal brand, whether you know it or not. How? Well, if you’re on Facebook or have a Twitter account or blog, you have an online presence. Anything you do online-your posts, tweets, comments, pictures, etc.-are the building blocks of your online persona.

But how do you know what’s out there or how much of a presence you have? With a Career Score, of course! Like your FICO or credit score but based on your online footprint and available only to you, your Career Score provides insight into how employers and business colleagues may evaluate you. It’s a numerical representation of how strong your career presence is online.

Using sophisticated technology, MyWebCareer evaluates over 150 different aspects of your online footprint. Information is then grouped into three categories:

Your Online Profiles

Once connected, your profiles are retrieved from LinkedIn, Facebook, and Twitter. Your profiles are then evaluated based on how it presents your skills, experience, and reputation to potential employers and business colleagues. Additional online profiles, such as Quora, are also evaluated if they are relevant to your career.

Your Network

Your network is an important element of your professional brand. Not only the quantity but also the quality of connections you’ve made across all your online profiles are evaluated. A merged view of your professional and social networks can be shown. We provide detailed analysis of your network in addition to interactive visualization tools to explore your connections.

Your Search Results

What would an employer or business colleague find if they Google you? We use data from your online profiles to seed searches against Internet search engines. Results we find that may relate to you are evaluated and factored into your Career Score. We provide analytical tools to enable you to explore and evaluate your search footprint.

Do you know what your Career Score is?

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3 Tips to Manage Your Social Media Networks

Social media is everywhere we turn. We have access to all of these wonderful tools that help us communicate and share ideas. So many companies and industries are adopting social media as a means to communicate and brand. But, managing these different aspects of our online lives can be extremely time-consuming, especially if we have lots of connections in many different social communities.

It could take all day to respond to everyone who leaves comments on your blogs and to leave comments for others, let alone tweeting about the cool things you find. And heaven help you if you let a day go by without checking Facebook.

But, who has all day to do this?

Effective social media management is quickly becoming a key skill and will help you to be more productive as the way we use the Internet to communicate develops.

Here are some simple steps you can take to manage your social media time more effectively:

Stick to Networks Relevant to You

This isn’t to say, don’t read anything else, but with so much information at your fingertips, it would be a good idea to prioritize material that will be most beneficial to you, and read other blogs and websites at your leisure later. Subscribe to networks and blogs via a RSS reader to keep them all together and easily within your reach.

Beware of Your Twittering

Is it really necessary to tweet every 10 minutes? Probably not. And is it necessary to always have Twitter open in your browser so you can refresh it every 30 seconds? Again, probably not, but many of us are guilty of doing it. A better way of using Twitter is to use an application like Tweetdeck or HootSuite and monitor specific keywords related to what you’re interested in. This means you don’t have to follow every single conversation AND it introduces you to new people who are talking about the same topic you’re interested in.

Literally Manage Your Social Networks

Sometimes you join a social network because it’s new or a friend asks you to join, only to never use it again. Then, when you sign up for an identity aggregator like Friend Feed, you remember and add it to the endless list of services you use. This, although satisfying to see lots of bright buttons from various networks in your feed, means you have to wade through further sign up forms and then read more information — taking up more of your precious time. Evaluate your networks and what you use daily. Focus on the few networks that make a difference to your online brand and engage with them more. Keeping up and making new contacts will be a piece of cake!

How do you manage your multiple social networks?

Posted in Facebook, LinkedIn, Personal Online Brand | Leave a comment

How to Avoid Cyber Twin Confusion

The phrase “cyber twin” seems kind of silly, doesn’t it? It may sound silly, but it’s pretty serious business.

When you enter your name in Google or any other search engine, what pops up? Are the first few results you? Or is it someone else who happens to have your same name?

I know…you’re probably wondering, “Who else could possibly have my same first and last name?” Trust me, the world is huge, and I can promise you share your name with at least one other person.

This is where it can turn ugly. Let’s say this person doesn’t really keep up with their online presence—they have inappropriate pictures everywhere, they don’t have any kind of important information posted…it’s bad. Worse yet, potential employers and recruiters don’t know this person isn’t really you.

Don’t let cyber twin confusion hurt your chances of finding a job or even of connecting with the right people. Here are a few ways to protect your name and avoid confusion:

Google It

Take control of your online brand by claiming your name on social networking sites and in Google profiles. With your profile, you can manage the information-such as your bio, contact details, and links to your networks or blogs-that people see. It will monitor your search results and make sure they match your name and the brand you already have.

Maintain & Maintain

Since there could be many people with the same name as you, you need to make sure your online brand is crystal clear. Why? If you wait too long and fix your profile names or account information after a mistake, it may be too late. Employers don’t know what you look like and are likely to believe the first thing they see and read. Use the same account name for every network you use and link them all together. Be sure to be active and check your networks daily. And don’t forget to think before you post.

Share the Truth

Sadly, and always unnecessarily, these are the times your identity can be compromised and hurt your job search. Inappropriate content on accounts with the same name as yours may be the reason you don’t get a call back or even get considered for an interview by a prospective employer. You may want to contact your cyber twin and advise them to take some things down from their networks (for your sake and theirs), but that may never happen. If this is the case, make sure you let people know you’re aware and that it’s not you.

How do you deal with a cyber twin?

Posted in Career Brand, Personal Online Brand | Leave a comment

The Perfect Balance Between Professional & Personal Online

Here’s the thing: Social media is now part of our everyday lives. If social media is all or part of your professional role, your online presence is going to be intermingled.

But never fear. Balance is possible-a little imperfect, but possible. You’ll have to make choices and judgment calls about what to say and how to say it, and sometimes, that might mean biting your tongue.

Here are a few guidelines for keeping your personal and professional presence online in perfect harmony:

Remember Who You Represent

If you work or intern in social media, you’ll figure out where your clients and customers are and where they’re reaching out to you. Sometimes, you can use a single profile to communicate with them — if you’re willing to keep the filter on. But watch out — that might mean keeping the controversial political or religious conversations to yourself, or exercising good diplomacy. It’s a choice. You’ll also have to decide where and when you’ll keep the doors open for people to follow or friend you on a professional and/or personal basis.

It’s Okay to Not Talk About Work

It’s OK to not be a work robot 24/7. In fact, sometimes it’s even better not to talk about work. The people who interact with you professionally often appreciate seeing the “human” side of you. You want your customers and clients to feel welcome when they talk with you. Share pictures of your pets or friends if you’d like. Talk about music you listen to or other hobbies. A good mix of personal and work-related stuff can help you feel more approachable and friendly. People will be likelier to reach out to you. That helps build trust, which is definitely what you want.

Welcome Everyone & Be Approachable

In a professional job or setting, you’re often on the front lines — the face of the company or even your own personal brand. If you’re not in social media as a profession but it’s part of your job, you’ll still need to be present, available, friendly, and findable. You want people to come to you every bit as much as you’d want them to feel free to approach you.

What challenges do you have balancing personal and professional when you engage online?

Posted in Career Brand, Personal Online Brand | 1 Comment

Gen Y & the Dangers of Social Media Overload

Technology today has made keeping up with the world and your industry instant. Reporters are constantly tweeting new stories, your colleagues and competitors are blogging, and now, you’re also blogging, tweeting, posting, tumbling…we could go on.

Social media is here to stay. The lives of many members of Gen Y revolve around social media, which is only going to continue to evolve. Social media benefits too many people for it to just slip by the wayside. If you are a member of one or more of the over 50+ social networking websites, you can see the value these networks provide us, such as connecting, collaborating, reuniting, and ability to broadcast your talent to the world. People visit these websites on a daily basis, sometimes spend a few hours a day talking to friends and family. This has opened a huge market for advertisers to target specific niches with age/location specifications.

With so much being put out there continuously, it can be hard, and quite frankly a little intimidating, to keep up. But you can control it. Don’t let social media overload intimidate you. Here are a few tips:

Don’t Be an Early Adopter

You could spend your entire life test-driving new sites and tools. Unless you’re billing yourself as an online strategist, sit back and let others do the hard work for you. Save yourself the trouble: Don’t bother adopting technologies before they’re ready for prime time. Take it easy and focus on things you really want to learn more about.

Filter Your Streams

If you missed checking your streams for even a day, especially Twitter, it’s going to take you a while to catch up. You’re busy-that’s understandable-but if catching up with your networks is taking too much time, then think about editing your followers/friends. Sometimes, people flood networks with unrelated information. People can post anything they’d like, but if it isn’t anything interesting or relatable to you, then maybe you should consider unfollowing them.

Remember Why You’re Part of It

Creating boundaries between social networks allows them to post personal information and photos without worrying that they’ve shared too much with managers or direct reports or even getting into trouble with HR. On the other hand, they can feel more comfortable promoting themselves and their achievements on LinkedIn and don’t have to be as concerned about coming across as a braggart to friends and family.

How do you control social media overload?

Posted in Facebook, LinkedIn | Leave a comment

How to Supplement Your Resume Online

Traditional resumes are no longer what they used to be. Sure, you still have one and send it out when you find a job ad online or even to someone you might know, but with so many online networks providing you with the tools and space to share your experience and qualifications, the conventional resume is becoming a thing of the past.

Savvy social media users can make networks and blogs like LinkedIn, Facebook, and even Tumblr work to their advantage. The resume continues to be an important job hunting tool, but it’s also a useful starting point for professionals to create online profiles that highlight their expertise and qualifications. As hiring managers turn increasingly to the web for information about prospective hires, job seekers should keep their online profiles current and make sure they have their experience listed.

Social media has allowed us to reverse the recruiting process. Instead of submitting a resume, it becomes a billboard that can be shared, distributed to hiring managers, searched, and more. In one sense, it showcases your talents and what you’re looking for in a job, and in the other, recruiters become attracted to it and will approach you with the opportunities that you desire.

On professional social networking sites, especially LinkedIn, this means using “resume” writing strategies when constructing profiles. For example, it’s important to highlight skills and experience through concise language and clean formatting. On personal social networking sites, this means being conscious of public access to photos and status updates. It also means engaging and maintaining your online presence. LinkedIn offers lots of great helpful tools to showcase your experience and accomplishments for other users to see.

Creating a blog or personal site on which to host your resume is another great way to bring your skills online. Traditional resumes can’t include multimedia because obviously they’re on paper. Multimedia makes your website/blog much more interesting and interactive. Add a video or pictures. It allows you to connect with recruiters and all other observers. It also puts a face to a resume and is another great method for people to consume your content.

Your resume should be changing at all times. If you have an active online presence, which you should, your connections should be growing as well as your experience. Making those easily accessible will give you a greater chance to get noticed and get hired.

How do you supplement your resume online? What’s worked for you?

Posted in Career Brand, LinkedIn | Leave a comment

Can You Find a Job Through Twitter?

A job through Twitter? You heard correct. It’s happening all the time! Twitter has become quite a useful little tool in the job search toolbox. Of course, you have to use it the way it was intended. Don’t think that tweeting “Hire Me” is going to have you in an office next week. In other words, just as you would offline, you need to be proactive and earn respect. Job hunting, whether on Twitter or offline, is just like dating — it takes time to build a relationship.

Like everything else in the job hunt, you need to have a good strategy. Using Twitter to your advantage will make it easier for people to find you and for you position yourself.

Set Your Tone & Stick to It

If you’re using Twitter to job hunt, you need to create your own specific message that makes you stand out. Know what you want to talk about and what you don’t. People will follow your tweets and click through to your website if they like what you stand for — remember to have a profile that reflects you and that has a link to either your site or a LinkedIn profile. You need to stay on point and be appropriate. You can still make it personal — you do have a personality — just keep in mind who’s going to read your tweets. People don’t need to know when you just painted your toenails.

Identify Your Targets & Aim

Now that you know who you are and what you want to say, find the people you hope to meet, network with, and ultimately work for. Identify your professional targets and start following them. Be very specific. Just as you would within any search engine, search within Twitter by company name, find contacts within those companies, and then start following all of them. Check out the related companies Twitter references and follow those, too. In addition to employees, try to identify the recruiters within your desired industry.

Use What Twitter Gave You

There are many job seeker tools out there that are making finding a job super easy. A tool that spawned out of Twitter for job seekers and recruiters is #Tweetmyjobs. This is a very simple (and free) tool for job seekers. You can subscribe to desired job channels and even have new openings automatically sent to your cell phone. Even better? You can specify which cities you want notifications from.

How do you use Twitter in your job search?

Posted in Career Brand, Personal Online Brand | Leave a comment

3 Steps to Social Media Job Networking

Social media has made networking easy. You can network pretty much anywhere you are. With the advent of smart phone and social media creating apps for said phones, you can literally network 24 hours a day.


  • Builds your network
  • Helps you engage and interact
  • Helps you pick up best practices
  • Builds your brand

Networking does wonders for your job search and every savvy job seeker should know the basics of using these tools effectively and to their advantage. Take a look at these three little tips:

Be You, But Keep It Professional

When building your presence and reputation on a network, it’s important to remember that these networks are professional environments that are rarely anonymous. Also note that while you’re maintaining a professional presence on professional networks, your public social profiles on Facebook, Twitter, and other sites will often be checked by recruiters before they even make contact with you. Showing some personality is important, but it’s a fine line.

Make the First Move

People are used to getting “friended,” “followed,” “connected with” and more on a regular basis, so reaching out to past colleagues with whom you’ve worked should be easy. It’s a great way to share opportunities, personal and professional news, and stay up-to-date on happenings at work. When you join a company network, spend some time identifying colleagues and friends within the organizations and acknowledge them on the network. Open those lines of communication as soon as you can.

Make It Real

Nothing beats face-to-face or voice-to-voice interaction, when thousands of miles prevent you from being in the same location. Social media platforms are great for making introductions and building relationships, but ultimately you should take your networking conversations beyond the confines of the Internet. Make connections with locals on these platforms and try to get some face-to-face interaction. Once you feel you’ve established a relationship with someone, ask them for coffee or lunch. In-person meetings allow you to build stronger relationships that can last a long time and can lead to an even better network circle.

How do you use social media to network?

Posted in Career Brand, Facebook, LinkedIn, Personal Online Brand | Leave a comment

Read About MyWebCareer on Mashable

We are positively beside ourselves with excitement about being featured on Mashable! A huge thank you to Jenn Van Grove for taking time out of her busy schedule to learn more about MyWebCareer.

We do, however, want to clarify the following portion from her wonderful write-up:

Also in the works is an enterprise version that will allow employers to evaluate content without giving them direct access to a candidate’s Facebook or LinkedIn profile, says Coyle and Zalavadia. This will eventually be positioned as a recruitment tool that employers can use to discover potential talent with high Career Scores in certain industries.

So long as MyWebCareer can figure out what their score really means, it could have bright future. Employers are socially screening candidates and employees are more likely than ever to have blemished online records, so there is an audience for the product.

Commenters to the piece are equating it to a credit score (and rightly so), but we differ from a Credit Score in one very important aspect. The user has complete control whether their Career Score is made public (and therefore employers have access to it) or not. If you do not give employers access, they cannot use it against you in any way. Simple as that.

Posted in MyWebCareer News | Leave a comment